Content and growth partner for education businesses.
I help education businesses attract, educate and convert prospective students through SEO, content and growth strategy.
WHAT I DO
As a content marketer, I do a lot of things, but these are the areas where I spend most of my time.
SEO & Search Strategy
I help education businesses understand what their prospective students are searching for and build content around the searches that matter to the business.
Content Strategy
I develop content strategies based on search behaviour, audience needs and business goals rather than publishing content simply to fill a content calendar.
Student Acquisition
I look at the journey between being discovered and becoming a customer — where prospective students search, what they need to trust a business and what eventually moves them toward taking action.
Education Marketing
My work is focused on education businesses, including test-preparation platforms, tutoring businesses, course providers and other education brands.
Selected Work
Grew web traffic 60K to 7M and dominated Google rankings
I worked on SEO and content for SelfStudys, an education platform serving students with study resources, sample papers, question papers, test series and other exam-preparation resources.
My work included content creation, SEO-led content planning and growth initiatives.
One of the projects I initiated was an online survey designed to generate original student data that could be turned into data-driven content.
WHY EDUCATION?
I’ve spent most of my career working with education businesses and education content. That experience has made me particularly interested in one question: How does a student move from discovering an education business to trusting it enough to take action? That’s the problem I want to keep working on.
HUMANLY CONTENT
Humanly Content
I run Humanly Content, where I work with education businesses on SEO, content and student acquisition.
The consultancy is built around a simple idea:
Better marketing starts with understanding what the customer is actually trying to accomplish.
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Practical insights on how education businesses attract, convert, and grow their student base — through SEO, content, and marketing.
Let's Talk
If you’re building an education business and want to improve your search visibility, content strategy or student acquisition journey, I’d be happy to hear what you’re working on.
hello@ashutoshrana.in